Ocean Blu Salon Level System

At Ocean Blu Salon in St. Johns, our Level System is based on the demand for a stylist’s time—not simply years behind the chair. As a stylist’s schedule fills and demand increases, their level (and pricing) reflects that demand. This helps you choose the right match based on your hair goals, your timeline, and the experience you prefer.

Ready to book? Scroll to the bottom of this page to reserve your appointment online.

What “Level” Means at Ocean Blu

A stylist’s level reflects demand for their time. Demand is created when a stylist consistently delivers exceptional results, builds a loyal clientele, and maintains a strong rebooking rate—resulting in a fuller schedule and fewer openings.

In practical terms:

  • Higher levels = higher demand + more speed/efficiency + more refined expertise
  • Lower levels = more availability + more time built into services

This is why pricing increases by level: you’re reserving time with a stylist whose schedule is in higher demand.

How to Choose the Right Level for You

Use this as a quick guide:

Level 1 (Emerging Service Provider)

  • Best for: guests who want value, flexibility, and don’t mind a slightly longer appointment time
  • Great option if: you’re open to a newer stylist who is building demand and refining speed

Levels 2–4 (Growing Demand)

  • Best for: guests who want a strong balance of experience, timing, and availability
  • Great option if: you want consistent results and a smoother timeline without booking far in advance

Levels 5–6 (Highest Demand)

  • Best for: guests who want the most experienced, highest-demand providers and prioritize efficiency, precision, and time
  • Great option if: you want the “top of the top,” faster appointment flow, and the strongest likelihood of limited availability

Important note: Every level at Ocean Blu follows our standards, systems, and education. The difference is largely demand, time, and efficiency—not whether someone is “good” or “not good.”

Our Licensed Associate Program (Why It Enhances Your Experience)

Ocean Blu Salon is an education first salon. That means we invest heavily in developing talent—similar to the way teaching hospitals train and elevate professionals through advanced education.

All of our associates are licensed cosmetologists. They are not observers. They are trained partners who work under the direction of our senior education team and experienced providers.

When an associate is part of your service, the goal is simple:
You get a better experience—more service, not less.
Think “four hands instead of two,” with your primary stylist leading every step and maintaining full control of the outcome.

What to Expect If Your Stylist Works With an Associate

If your appointment includes an associate, you can expect:

  • A confident introduction and clear communication
  • Seamless teamwork (a smooth, “well-oiled” flow)
  • Added attention to detail and guest comfort
  • Everything performed under the direction of your service provider

If you ever have questions about what the associate will be doing during your visit, our team is happy to walk you through it—your comfort always comes first.

Frequently Asked Questions

Is a higher level “better”?
Higher levels typically reflect higher demand and greater efficiency. All levels follow Ocean Blu standards; level primarily helps you choose based on timing, availability, and budget.

Why do higher levels cost more?
Because you’re reserving time with a provider whose schedule is in higher demand. Demand-based pricing keeps the system fair, transparent, and easy to understand.

Are associates licensed?
Yes. All Ocean Blu associates are licensed cosmetologists and are trained through our structured education program.

Will an associate take over my service?
No. Your service provider remains in control of the outcome and only delegates tasks they are fully confident the associate can perform—often to improve the speed, flow, and overall experience.

Book Online

Use the booking form below to choose your service and preferred level.
If you’re unsure which level to book, call us and we’ll guide you based on your goals, hair history, and timing.

Loading...


What to expect when booking online?

At Ocean Blu Salon in St. Johns, Florida, online booking makes reserving your appointment simple and efficient.With a few clicks, you can choose your service, select your provider, and secure your reservation with a $50 deposit (or you may choose to pay in full). We’re committed to luxury hospitality—clear expectations, thoughtful timing, and a seamless experience from booking to checkout.

How to book online:

  • Click Book Online.
  • Choose your category (Haircut, Color, Extensions, etc.), then select your service.
  • Select a provider (or choose “Any” to see the first available).
  • Choose your date and time, then review your cart (add services if needed).
  • Enter your contact details and add any helpful notes (hair length, inspiration, box color history, previous services, etc.).
  • On the payment screen, the system will default to a $50 deposit (you may also choose to pay in full). You’ll receive a confirmation once complete.

Why is a deposit required to book online?

Your appointment time is reserved specifically for you, and we schedule the right amount of time and staff to deliver your service at a high level. A $50 deposit secures your reservation and is applied to your visit. If you prefer, you may also pay in full at the time of booking.

If you’re unsure what to book, we recommend scheduling a consultation first—your provider can confirm the right service plan and timing.

Payment security note: We do not store your card details in the salon. Payments are processed securely through our booking system.

Can I pay in full online?

Yes. Paying in full is optional. The booking system defaults to the $50 deposit, but you may choose to prepay the full amount at checkout.

If you have any questions about booking online, please call us at 904-907-5550.

Why may I need to pay more when in the salon?

Because hair length, density, and starting point vary, final pricing is confirmed during your consultation before we begin.

Children:

While we love families and children at Ocean Blu Salon, we are concerned for their safety. Whenever possible, please bring children in only when they have an appointment in the salon.

Late Arrivals:

If you’re running late, please call us as soon as possible. If you arrive more than 15 minutes late, we may need to adjust your service or reschedule to stay on time for the rest of our guests.

Cancellations & No-Shows:

Your reservation at Ocean Blu Salon is held especially for you, and our team prepares in advance for your service. If you need to adjust your appointment, we kindly ask for at least 24 hours’ notice.

  • Changes within 24 hours (non-emergency): a fee equal to 50% of the scheduled service total will be charged.
  • No-shows: a fee equal to 100% of the scheduled service total will be charged.
  • Emergencies are handled case-by-case—please call us as soon as possible.

Deposits & prepayment: Your $50 deposit (or any amount prepaid) will be applied toward any applicable fee. If the fee exceeds the amount paid, the remaining balance will be due before booking future appointments.

What about the fun part?

At Ocean Blu Salon, we truly love what we do. We get to build amazing relationships with amazing people, while making you look and feel great. Our core principle is caring about people. You’re going to have a great time during your service. It’s busy out there in the world, when you come into the salon we want you to feel relaxed in a modern atmosphere. Enjoy complimentary snacks and beverages with your service. And if you need to take care of a little work, you can pull up to our color bar and connect to our Wi-Fi and get things done. If you want to have great conversation or just need a little quiet time, we’ve got you covered. As mentioned above, if you have any questions regarding booking online, please feel free to call us now at 904-907-5550, we can’t wait to hear from you.

Book Online

Loading...